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Experience a carefully curated journal for female founders, entrepreneurs and creatives. Home to expert tips, resources, inspiration, stories and more, discover articles across business and lifestyle topics to support you in your brand journey.

What is Brand Voice and Why Does it Matter?
Tips, Business Charlotte Ferris Tips, Business Charlotte Ferris

What is Brand Voice and Why Does it Matter?

Your brand already has a voice. It’s in the unique way you express things, aka, your natural rhythm, your choice of words and how you share your stories. And it’s this that resonates with your audience. Explore five practical steps to help you discover and define your brand voice and communicate with more clarity, confidence and consistency.

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12 Female-Founded Brands to Shop This Christmas
Inspiration Charlotte Ferris Inspiration Charlotte Ferris

12 Female-Founded Brands to Shop This Christmas

Shopping independently is a vote for passion and craft, and it’s a sign of solidarity and support with small business owners and creatives. In this gift guide, discover 12 female-founded brands to shop this Christmas, including STUDIO.C clients like Monday Muse and Partner in Wine.

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Harnessing Your Hormonal Health to Power Your Business: Best in Class Insights from Sophie Stronell
Tips, Business, Lifestyle Charlotte Ferris Tips, Business, Lifestyle Charlotte Ferris

Harnessing Your Hormonal Health to Power Your Business: Best in Class Insights from Sophie Stronell

Hormonal health isn’t just a wellness trend—it’s a powerful, often overlooked tool for career growth and professional success. In this article, certified hormone health practitioner and Founder of Rhae, Sophie Stronell, shares her knowledge on harnessing your hormonal health to power your business.

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